The fair trade

We can see from the video bellow and think about the fair trade problem of many company ( in this case, it's from L'oreal): 

Fair trade marketing gives consumers the option of paying higher prices for imported goods so that

developing world producers can have a decent standard of living.

The Fair Trade marketing system provides more opportunities for corruption than the normal marketing

system; and less possibility of, or incentive for, controlling corruption

I choose L’oreal as an example about fair trade marketing.

“Sometimes considered anti-capitalist or against globalization, The Body Shop philosophy is in favour of international marketplaces. The chain uses its influence and profits for programmes such as TradeNot Aid, aimed at enacting fair labour practices, safe working environments and pay equality.According to TheBody Shop, 65% of the company's products contained community traded ingredients by the end of 2008 andthe company spent over $12 million on community trade ingredients in 2006.

The Body Shop has undertaken periodic independent social audits of its activities. 

Since 2008, L’Oréal Research & Innovation has introduced several raw materials issued from Fair tradesourcing. 

In October 2009, The Body Shop invited employees, including a store manager from the UK to visit a supplierand see the benefits that the Community Trade programme has brought to a community in India. 

In 2009, three raw materials from the "Community Trade" programme were used by L’Oréal group brandsother than The Body Shop. These are sesame seed oil, sugar cane and olive oil. 

The Body Shop does not export its products to China, because cosmetics sold there have to be tested onanimals, according to Roddick. However, The Body Shop has always sourced many of its baskets and other non cosmetic supplies from China. 

The new practice of seeking out suppliers that are small, owned by people from an ethnic minority, employpeople with disabilities or qualify as “fair trade” companies builds upon longstanding procedures at L’Oréaldesigned to create a sustainable supply chain.”

In conclusion, I think the fair trade marketing of L’oreal is:

• "creating trade to help people in the Third World utilise their resources to meet their own needs"
• anti-capitalist or against globalization
• enacting fair labour practices, safe working environments and pay equality
• create a sustainable supply chain by using ethnic minority, employ people with disablilities or qualify as “fair trade” company.