Changing technology can offer major opportunities for improving goal achievements or threaten the existence of the firm.
Firstly, in marketing, we can advertising products and services by social media, such as Facebook; Blogs or Twitter.. (maybe use flickr or youtube)
Furthermore, in trade, nowadays, customers can buy or order products (clothes, shoes, foods..) easier by some clicks in shop's website, people called it "online shopping".
Moreover, the technical analyse can help accountants and managers to arrange and manage, can help market analysis,...
Finally, in product's progress, let imagine!!! If the company doesn't have production line, if workers have to every stage, if they don't have the assitance from computer and robots..... Employees have to work hard and the order of customers is very slow. People usually feel uncomportable. For instance, you order the snow-proof clothes in January, and you must wait 3 months to recieve this clothes. In this time, you don't need this clothes anymore.
The previous blog analysis of lOreal is good!
ReplyDeleteWhat about the other forces of the environment? How do they effect marketing?