Brand Name and Logo

Nowadays, when the brand is more and more important, Marketing department and leader of every company are more and more notice in their company’s logo and name.

However, creating name and logo isn’t easy.

1.Brand name must be:

• Easy to pronounce, recognize and remember: Tide, Surf, Gold Spot, Adidas, Nike are examples of such brand names.

• Easy to translate into foreign languages: Naturalizer,…

• Meaningful

• Distinctive: Fubu, Naturalizer, BMW…

• Adaptable to new products: Videocon is was good brand name for TVs and VCRs but when it is extended to refrigerators and washing machines, some of the sales appeal is lost. Hotline was a good name for gas stoves, but definitely not a suitable name for TVs.

• Registerable under the  laws of Trade Marks and Copyrights

  2. Brand logo must be:

•  Easy to recognize

BMW

•  Simple:

Adidas
IBM

•          Unique(impressive): 

Channel
Louis Vuitton
Lacoste

•  Timeless:

Coca Cola

• Meaningful and suggested something about product:

Starbucks
Unilever

• Able to use on a variety of media:
  

Nike on T-shirt
Nike on the wall