Market driven :)

Firstly, what is product orientation? In my opinion, I think it is the direction for company to make new product's trends. The direction depends on hobbies, generation, gender, income, ... and so on. 

(this image was copy from International Journal of Contemporary Hospitality Management)

To have a good product orientation, the company should do product research, product testing and product focus.

http://www.emeraldinsight.com/content_images/fig/0410140401002.png

Sencondly, from my viewpoint, the marketing evolution is also important, focus on product orientation, sales orientation, demand orientation, consumer orientation (also called “marketing orientation”)

http://www.tutor2u.net/business/images/marketing_overview.gif

The marketing orientation is process of planning and executing the pricing, the discount, the distribution of goods and services to gain the purpose and make profit for company.

L’oreal company(http://www.loreal.com/_en/_ww/index.aspx?)

Serve different market segments	In term of nationality, ethnic or social orgin, age, gender, … Consolidated sales by business segments: hair colourants; haircare & styling; make up; skin care and others
Invest in market research (MR) and track market changes	L’oreal is one of the manufactures that has set up research centres and factories in India, Mexico and Indonesia and also adapting ít marketing and sales strategies to local consumer habits Investment for research depends on the the importance of research. 1/3 of investment is in fundamental research
Marketing spend regarded as an investment	Developing innovative new products that better service the beauty care needs of the global Asian market. Mainly invest in China. Research and innovation budget (2011: 721 millions euro-50% of Galderma research investment)
Innovation rewarded	-Ethnic Corporation 2011 Award for ít innovative reporting of responsible business and sustainable development. -Cherry Pack in the innovation Purchasing category - L'Absolu Rouge: for its innovative and highly effective Pro-XylaneTM-enriched formula, voluptuous colours, high-tech case and red-hot advertising campaign. -2006 : The World Diversity Leadership Council's Diversity Innovation Award …..
Efficient and effective	-The best suited to helping firms respond to fast-changing market -The powerfuk tools for helping firms navigate dynamic market -Helping to approach to marketing capabilities, holds an effective market learning process to be more systematic and thoughtful.