Lady Line

First of all, Lady Line always focuses on the target group, women over 40 years old.
Secondly, Lady Line emphasizes on the healthy, the body outside and the relaxation. Therefore, almost exercise is accompanied with relaxed music, and I think it's similar with Yoga.

From my viewpoint, the impressive  point in Lady Line marketing is the target marketing. They advertise their physiotherapies; exercises technologies and give consultant service. For example, they give the solution for women who just have a child and have trouble with fat belly.