Advertising Media

Nowadays, the competition between companies is more and more serious; the importance of advertising media is more and more enhanced. There are many ways to communicate with customers such as: newspaper and magazine advertising, television advertising, cinema advertising, outdoor and transportation advertising, radio advertising, Internet and social media, and loudspeaker advertising in store.

However, in Vietnam, television advertising and magazine advertising are the most popular ways. I will analysis Vinamilk advertising media_ one of the successful company in advertising products, invested its advertising budget in television_ to make clearly my opinion.

1. Firstly, I mention about Vinamilk television advertising

• It’s nearly 80% population in Vietnam watch TV every day.

• Television is one of the fastest and lowest contact price advertising.

• Their main product: children's nutrition powder, condensed milk, yogurt, milk, soy milk and fruit juice. Therefore, Vinamilk concerns with children and housewife, who watch TV very often.

-          For example:

2. Secondly, Vinamilk also invests in magazine and newspaper advertising:

• Almost older Vietnamese read newspaper and magazine every day.

• It’s quite cheap

-          For example:

3. Finally, the Internet is developed every day, and it’s a mistake if company doesn’t invest in this kind of media. Because of:

• The popular in younger Vietnamese’s life

• It’s available 24/7.

-          For example: uploading video in youtube, advertising in e-newspaper, opening Facebook page for its brand and then, post fun stories, fun clips about products…..